Why choose radio advertising?
Radio provides excellent value for money and raises your company profile quicker than any other advertising medium.
It's available in homes, cars, shops and workplaces.
It’s there 24 hours a day and unlike newspapers listeners can be doing other things while listening to your ad! They can’t turn off their ears!
Research shows that radio, along with cinema has the lowest level of advertising avoidance – people rarely switch stations, and are available to listen to any message that is relevant, creative, intriguing etc.This is a great opportunity for advertisers who want to reach out to new customers, or to tell existing customers something they didn’t know. (Source: RAB)
Radio provides the strongest memory retention of a brand or company as your message will be heard over and over again.
Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in. It is even more powerful when advertising extends through into branded content – sponsorships & promotions. When a radio station presenter talks about “our friends at Company X”, the listener is hearing about a friend of a friend – this has a strong effect on bringing a brand closer. (Source: RAB)